Coaching services

how does it work?


The first step is to have a chemistry call. I offer this without charge. It is for us to see if we

could be a good match. I will tell you about me and what I do, and will tell me about yourself

and what you would like to work on. It is crucial that we feel comfortable to work together in

order to have positive results. If I feel that I am not the best person to support you, I will let

you know and maybe refer you to someone else if appropriate. 

If for any reason you do not wish to go forward, no hard feelings.

book your complimentary chemistry call now:

Coaching agreement

Coaching is a process and a commitment to yourself. It does not happen instantly, therefore

more than one session may be needed. We can discuss and plan ahead what might be best for

you according to your objectives and make adjustments along your journey or we can just

start and see how it goes. If we do decide to go on, we then get a coaching agreement to be

signed by both of us before the first session that stipulates how we will function, the number

of sessions planned, prices etc. Coaching intends to be flexible, according to your priorities at

any particular point in time.

During the sessions

I offer coaching for women only; in person one-on-one in the centre of Tel Aviv or by

phone or via video call session.

Through powerful conversations and deep listening I attempt to tap into your stuck potential.

Communication techniques such as reflection, paraphrasing and summarizing are often used

to help you see through your owns thoughts. It is sometimes easier to make sense of them

when they are exposed back to us by someone else. Sometimes I may respectfully challenge

your beliefs or behaviours that may be limiting you. The use of metaphors to describe a

situation or in an activity may be encouraged. Somatic process could be explored if this is

something you are open to. Interventions from both positive psychology and coaching may

also be suggested when appropriate. Suggested tasks are evidence-based as much as possible

and based on your learning styles.

Specific aims and objectives are agreed on our first meeting and reviewed periodically to

ensure that coaching continues to meet your needs. Coaching is a flexible process.

What is coaching?

Since there are no regulations for coaching, there is a lot of different stuff happening out there. So let me clarify what it is that I do. I did study evidence-based coaching and I comply with the professional guidelines and codes of ethics of the European Mentoring and Coaching Council (EMCC) as well as the International Coaching Federation (ICF). ( and

The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”


According to these standards, the aim of coaching is to support clients with changes, specific goal achievement, and/or areas of personal/professional/health learning and development. It is assumed that people have the solution inside of them and that they know what is best for them. The coach acts as a facilitator to uncover these means and accompany the client through building his own plan or path to change. 

What coaching is not?

Coaching is not mentoring, counselling or therapy. It is not meant to treat or cure any mental disorder. I am not trained nor ethically allowed to deal with mental health issues. In coaching, clients are accountable for their own development and implementation of the plan discussed in sessions, deciding the topic as well as the directions to go towards and the coach acts as a facilitator in the process. Solutions come from the client and as a coach I am not to give answers, advice or opinions on how to fix a certain problem.

If you are in Israel and feel you need urgent psychologic care, please call 100 (police), 1201 (Eran’s emotional first aid hotline) or go to the nearest emergency room. Other online psychological resources Befrienders Worldwide

International Suicide Prevention Wiki International_

Get in touch today for a complimentary consultation